Once you’re shopping, you can choose the perfect mood that matches the specific micro-trend you’re looking for. Image: CiderĬider’s success also came from the brand’s list of moods displayed on its website. Ĭider’s success also came from the brand’s list of moods displayed on its website. Their success was so huge that the famous dress has even been featured by VOGUE. The company’s greatest success began when the actress Christa Allen reprised her role from the 00’s blockbuster 13 Going on 30 on TikTok and Cider decided to recreate their own version of the dress that sold like crazy on their website. The Chinese brand that states that they make clothing for a new generation has an affordable selection with most of their clothes under $50 (329.25 RMB).
Through these hauls, Cider was pushed into the limelight. Launched in September 2020, Cider is a Chinese fast-fashion brand that mainly targets Gen-Z consumers and, like many other fashion brands during the pandemic, Cider has been made famous by the app TikTok where, nowadays, this younger generation gets their fashion inspiration over the FashionTok tag. Delivering a long-tail of selection without sacrificing speed is what sets Cider apart from its competitors.The pre-order model is the secret to enabling the company to deliver on-trend fashion.Created in the middle of a pandemic Cider was able to conquer the Gen Zs through social media hauls and a new ecological approach.
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